Alasdair

Alasdair McPhail

After graduating in 1999 from the Royal College of Art, MA Industrial Design Engineering worked in consultancy then specialised in telecommunications leading and designing for global brands, including Samsung, Microsoft and Nokia. From 2016-2019 he formed and headed HMD's global design team which created all of Nokia's branded devices, which have won over 50 product awards and multiple design awards.

Ideation

Concept

We always like to spend time to understand your business, your needs and aspirations and ensure we tailor our proposals towards you. The early discussions and ideas are the most precious, and we know that sometimes the first and most exciting idea may need building blocks to be achieved.

Idea Mapping

Mapping

We use a variety of techniques for understanding consumer types and needs, and using them to filter and guide ideas.

Ideation

Future thinking

We believe design is about looking to the future, identifying, predicting, and solving problems to make life better. Our specialism is to re-thinking complex problems and solving with simplification and where needed, seamless and elegant use of technology.

Customer journey

Customer Journeys

A combination of prototypes, observation and roleplay helps understand situations and customer behaviours to better improve the design solutions.

New technologies

Technology is often driven by marketing as specification.
We understand that the right technology choices can be hugely impactful to a product experience but essentially invisible to a user. For this reason we are constantly on the look out for the latest, and following how it can positively affect our day to day lives.

New Materials

New materials

We love materials and are constantly looking for new ways to make. With each material comes new possibilities, and properties including aesthetic, performance, value, cost, and environmental. Each property can itself become the key selling point for a product.

Making

Making

With over 50 products to market we know what it takes.
We have spent long hours with experts all over the world ensuring that we balance looks with performance,  engineering and refining for mass production. As technical designers we pre-empt, plan, and adapt to constraints to get the very best solutions

Alasdair McPhail

After graduating in 1999 from the Royal College of Art, MA Industrial Design Engineering worked in consultancy then specialised in telecommunications leading and designing for global brands, including Samsung, Microsoft and Nokia. From 2016-2019 he formed and headed HMD's global design team which created all of Nokia's branded devices, which have won over 50 product awards and multiple design awards.

Concept

We always like to spend time to understand your business, your needs and aspirations and ensure we tailor our proposals towards you. The early discussions and ideas are the most precious, and we know that sometimes the first and most exciting idea may need building blocks to be achieved.

Mapping

We use a variety of techniques for understanding consumer types and needs, and using them to filter and guide ideas.

Future thinking

We believe design is about looking to the future, identifying, predicting, and solving problems to make life better. Our specialism is to re-thinking complex problems and solving with simplification and where needed, seamless and elegant use of technology.

Customer Journeys

A combination of prototypes, observation and roleplay helps understand situations and customer behaviours to better improve the design solutions.

New technologies

Technology is often driven by marketing as specification.
We understand that the right technology choices can be hugely impactful to a product experience but essentially invisible to a user. For this reason we are constantly on the look out for the latest, and following how it can positively affect our day to day lives.

New materials

We love materials and are constantly looking for new ways to make. With each material comes new possibilities, and properties including aesthetic, performance, value, cost, and environmental. Each property can itself become the key selling point for a product.

Making

With over 50 products to market we know what it takes.
We have spent long hours with experts all over the world ensuring that we balance looks with performance,  engineering and refining for mass production. As technical designers we pre-empt, plan, and adapt to constraints to get the very best solutions