Alasdair
Alasdair McPhail
After graduating in 1999 from the Royal College of Art, MA Industrial Design Engineering worked in consultancy then specialised in telecommunications leading and designing for global brands, including Samsung, Microsoft and Nokia. From 2016-2019 he formed and headed HMD's global design team which created all of Nokia's branded devices, which have won over 50 product awards and multiple design awards.Ideation
Concept
We always like to spend time to understand your business, your needs and aspirations and ensure we tailor our proposals towards you. The early discussions and ideas are the most precious, and we know that sometimes the first and most exciting idea may need building blocks to be achieved.Idea Mapping
Mapping
We use a variety of techniques for understanding consumer types and needs, and using them to filter and guide ideas.Ideation
Future thinking
We believe design is about looking to the future, identifying, predicting, and solving problems to make life better. Our specialism is to re-thinking complex problems and solving with simplification and where needed, seamless and elegant use of technology.Customer journey
Customer Journeys
A combination of prototypes, observation and roleplay helps understand situations and customer behaviours to better improve the design solutions.New technologies
Technology is often driven by marketing as specification.We understand that the right technology choices can be hugely impactful to a product experience but essentially invisible to a user. For this reason we are constantly on the look out for the latest, and following how it can positively affect our day to day lives.
New Materials
New materials
We love materials and are constantly looking for new ways to make. With each material comes new possibilities, and properties including aesthetic, performance, value, cost, and environmental. Each property can itself become the key selling point for a product.Making
Making
With over 50 products to market we know what it takes.We have spent long hours with experts all over the world ensuring that we balance looks with performance, engineering and refining for mass production. As technical designers we pre-empt, plan, and adapt to constraints to get the very best solutions
MWC 2019 Portfolio
HMD 2019 Portfolio
The portfolio culmination of our work in 2018 bringing together all our investments in materials, finishes and technology to give high quality devices for multiple markets. Also showing our work on lineage and proposition planning across the products.Digital Trends
Digital Trends
Digital Trends have an interview with Raun and I on the re-launch of Nokia on android.IF Awards
IF Jury January 2019
Proud to be selected to judge the prestigious IF Awards, looking at telecommunications, wearables and jewellery.Feature Family
HMD Feature Family
The complete HMD / Nokia feature phone family as of 2019 created by our small team at HMD.Wave 2 Family
HMD 2018 portfolio
2018 portfolio focussed on creating clear product lines and propositions, bringing our products to lower price points, and increasing the value within the existing lines. Metal and high quality build remained a key value point.Nokia 7 Plus
Nokia 7 Plus
To allow us to meet the agressive pricing and high specification at this price point we developed a new ceramic coating and built on our learnings from previous products that machined back and anodised to reveal valuable metal. This gave fully featured antenna performance using more conventional antenna layouts, and high quality finish at a lower cost than fully machined aluminium body. The nokia 7 plus was one of HMD's most successful devices from awards, and competitiveness.Nokia 7 Plus
Nokia 6.1
Following the Nokia 6, the 6.1 refined and developed the bold but rugged style, introducing a 2 tone anodise finish, and subtle machined contours around the camera.Nokia 8 – September 2017
Nokia 8 - September 2017
Pencil Award: D&ADEditor's Choice: 4PDA
Smartphone of the Year: Forbes
Outstanding Product: Chip Magazine
Editor's Choice Chip: Magazine
Best Buy: Which
Nokia 105
Nokia 105
With the success and media weight behind the 3310 we were asked to look at the very low price points for nokia. Even without being able to invest in materials or hardware we were keen to ensure that this product had character and charm, with just a hint of the older products. This device stemmed from a beermat sketch of an "iconified" product.Nokia 3310 – February 2017
Nokia 3310 - February 2017
MWC 2017 Best Gadget: TechBoxEditor's Pick: Fone Arena
User's Pick: Fone Arena
Best of MWC 2017 Most Wanted: Know Your Mobile
MWC 2017 Awards: People's Choice T3
MWC 2017 Top Picks Tech Advisor
Nokia 3310
Nokia 3310
Very few phone companies can create a heritage product, and the timings to do so are important. At the launch of HMD we knew this was one of those times, and were able to build on work done over 10 years before to rekindle the nostalgia of Nokias famous 3310 launched in 2000, and selling 150 million pieces.Wave 1 Family
HMD Portfolio 2017
The first portfolio developed for HMD, launched at MWC 2017, celebrated Nokia's heritage of high quality materials and reliable build using machined aluminium throughout the portfolio. This was made possible through Foxconn's experience of high end product manufacture.Nokia 6
Nokia 6
Launched late 2016 initially in china the Nokia 6 was the first of HMD's new android devices. This was designed to showcase a bold, overly reliable, but valuable appearance, with subtle premium trim. Working closely with FIH we developed an invisible antenna solution giving pure uninterupted surfaces.Nokia 6 – January 2017
Nokia 6 - January 2017
Affordable Smartphone of the Year: Tech and Auto AwardsMost Popular Phone of 2017: GSM Arena
MWC 2017 Best Budget Android Phone: Android Pit
Most Durable Phone of 2017: Jerry Rig (YouTube)
Best Build Quality: Selular Award
Eade Road
Edwardian conversion
Extending an edwardian conversion with a side return and loft conversion. Adding light, and improving energy efficiency to a once run down property, using warm simple and clean finishes.Eade Road
Edwardian conversion
Extending an edwardian conversion with a side return and loft conversion. Adding light, and improving energy efficiency to a once run down property, using warm simple and clean finishes.Eade Road
Edwardian conversion
Extending an edwardian conversion with a side return and loft conversion. Adding light, and improving energy efficiency to a once run down property, using warm simple and clean finishes.Eade Road
Edwardian conversion
Extending an edwardian conversion with a side return and loft conversion. Adding light, and improving energy efficiency to a once run down property, using warm simple and clean finishes.Premium Slim
Premium Slim
Understanding that not everyone wants or needs a smartphone, a feature phone does not need to be cheap, and even low cost does not need to be cheap looking. This concept aimed to show that with limited extra investment into components and structure found in smartphones, a feature phone could be transformed into a beautiful and desirable device.Wrist Wearable
Wrist wearable
The early wrist wearables suffered from poor battery performance, and over specification resulting in low use time, and over complexity. We looked closely at the scenarios where a wrist device offers real benefit to the wearer, and defined a core set of use cases to maximise the battery life and usefulness of the product.Nokia C3 Touch and Type
Nokia C3 Touch and Type
As a design team we were super excited that finally we had a solution to bridge smart and feature phones, removing the legacy of the navi key. C3 T&T was one of the first products to do this. Cased in stainless steel, this was a solid and premium device, which stood the test of time.Nokia 3710 Fold
Nokia 3710 Fold
Possibly one of the smallest fold phones created by Nokia, extremely compact, and efortless to use. A hidden until lit screen on the outside revealed subtle information behind a patterned panel.Nokia 3720 Classic
Nokia 3720 Classic
Building on Nokia's reputation for creating reliable phones the 3720 aimed to go a step further. With a stainless steel frame for stiffness, and overt Ip67 sealing the device could survive submersion and impact.Nokia 3600 Slide
Nokia 3600 Slide
An expressive comfortable and compact device which formed part of Nokia's connect range in 2008 Developed closely with the engineering teams in Germany.Samsung SGHE870
Samsung SGH e870
A simple and visually rational and reduced product, aiming for large button size and ease of use. Bringing european visual design approach to Samsung's range of products.Samsung SGH e870
Samsung SGH e870
A simple and visually rational and reduced product, aiming for large button size and ease of use. Bringing european visual design approach to Samsung's range of products.Samsung Washing Machine
Samsung Washing machine
Culminating in a full scale mockup, but unfortunately not to market, this washer visually accentuated its enormous capacity, and offered an extremely simple and intuative interface. The dial on the right offered step by step control and the strip showed exactly what the machine was doing at that point.Defibrillator Interface
Home Defibrillator
Working directly with the client to design and engineer a defibrillator which could be used reliably at home as a consumer purchased product. We developed the full system along with a simplified 5 step instruction process for use.Defibrillator
Home Defibrillator
Working directly with the client to design and engineer a defibrillator which could be used reliably at home as a consumer purchased product. We developed the full system along with a simplified 5 step instruction process for use.Herge, Street Furniture
Herge, Street Furniture
To celebrate the aniversary of Herge we developed concepts for a range of street furniture to decorate his home town.A380 First Class
A380 First Class
Our first class cabin proposals aimed to provide the next level of luxury, privacy and comfort for premium passengers.A380 First Class
A380 First Class
Our first class cabin proposals aimed to provide the next level of luxury, privacy and comfort for premium passengers.Carlton PC Case
Carlton PC Case
Working with Carlton this was their first fully Polycarbonate case, created by large vacuum forming. This resulted in a very durable, stiff and light product which was also visually distinctive. Designed and engineered at Opius Ltd.Pzizz
Pzizz Power Naps
At a time when MP3 was in its infancy we developed this product which "coached" the user to sleep with suggestion, music and sounds through a selection of music cartridges. Designed, and engineered in house.Emkay Bluetooth Headset 2
Emkay Bluetooth Headset 2
We were asked to design one of the earlies bluetooth headsets for Emkay. In partnership with Berlin/London we designed and engineered this followup product which was more compact, with a flip cover to end the call and switch off.Emkay Bluetooth Headset 1
Emkay Bluetooth Headset 2
In partnership with Berlin/London we designed and engineered one of the first commercialy available bluetooth headsets. The angled boom optimised the microphone position, with the tip glowing to show a call was in progress.Bodyzone
Bodyzone
Working with Branson coates architects to assist with the technical delivery of the the bodyzone project. An accurate CAD model was created, and a script developed to divide it into equal 300 mm square lenticular colour changing tiles to gain quantity information. Around 42,000 tiles split into 3 colours were needed to complete the project.BodyZone
Bodyzone
Working with Branson Coates architects we created the publicity material for the Bodyzone which was in the major newspapers leading up to the opening of the dome in 2000.Eade Road
Edwardian conversion
Extending an edwardian conversion with a side return and loft conversion. Adding light, and improving energy efficiency to a once run down property, using warm simple and clean finishes.Eade Road
Edwardian conversion
Extending an edwardian conversion with a side return and loft conversion. Adding light, and improving energy efficiency to a once run down property, using warm simple and clean finishes.Eade Road
Edwardian conversion
Extending an edwardian conversion with a side return and loft conversion. Adding light, and improving energy efficiency to a once run down property, using warm simple and clean finishes.Eade Road
Edwardian conversion
Extending an edwardian conversion with a side return and loft conversion. Adding light, and improving energy efficiency to a once run down property, using warm simple and clean finishes.Herge, Street Furniture
Herge, Street Furniture
To celebrate the aniversary of Herge we developed concepts for a range of street furniture to decorate his home town.A380 First Class
A380 First Class
Our first class cabin proposals aimed to provide the next level of luxury, privacy and comfort for premium passengers.A380 First Class
A380 First Class
Our first class cabin proposals aimed to provide the next level of luxury, privacy and comfort for premium passengers.Bodyzone
Bodyzone
Working with Branson coates architects to assist with the technical delivery of the the bodyzone project. An accurate CAD model was created, and a script developed to divide it into equal 300 mm square lenticular colour changing tiles to gain quantity information. Around 42,000 tiles split into 3 colours were needed to complete the project.BodyZone
Bodyzone
Working with Branson Coates architects we created the publicity material for the Bodyzone which was in the major newspapers leading up to the opening of the dome in 2000.MWC 2019 Portfolio
HMD 2019 Portfolio The portfolio culmination of our work in 2018 bringing together all our investments in materials, finishes and technology to give high quality devices for multiple markets. Also showing our work on lineage and proposition planning across the products.
Feature Family
HMD Feature Family The complete HMD / Nokia feature phone family as of 2019 created by our small team at HMD.
Wave 2 Family
HMD 2018 portfolio 2018 portfolio focussed on creating clear product lines and propositions, bringing our products to lower price points, and increasing the value within the existing lines. Metal and high quality build remained a key value point.
Wave 1 Family
HMD Portfolio 2017 The first portfolio developed for HMD, launched at MWC 2017, celebrated Nokia’s heritage of high quality materials and reliable build using machined aluminium throughout the portfolio. This was made possible through Foxconn’s experience of high end product manufacture.